With consumers, restaurants, and fast-food chains embracing plant-based meat products, brands like Impossible™ Foods and Beyond Meat® continue to work to differentiate themselves from the animal protein market and other plant-based brands. When placed among the sea of red in... Read More...
Google “packaging suppliers” and 904 million results appear. Everywhere brand managers and packaging engineers turn, new materials, products, and suppliers are available and dubbed “the best solution on the market.” So, where do you begin? How do you sort out... Read More...
As the consumer outcry for sustainability grows, CPG brands have found their eco-friendly efforts must also expand. While brand managers and engineers continue to explore new ways to incorporate or enhance sustainability practices, they may not know where to begin... Read More...
You’re doing the right thing, committing to sustainability and taking concrete steps to use environmentally friendly packaging. However, this brand initiative is a journey, not a destination. What else can you do to fully embrace the circular economy and gain... Read More...
Flexible packaging is evolving every day to meet the growing demand for functional, sustainable packaging. According to a recent study by ReportLinker, the flexible packaging market is poised to grow by $52.22 billion between 2020 and 2024. As more companies... Read More...
In 2024, the worldwide market for swimming pool chemicals is expected to reach $1.16 billion—up from $1.06 billion in 2019. In this fast-growing market, how can you make sure to stand out from the sea of other brands in the... Read More...
The U.S. has experienced a rise in gardening in recent years. According to the National Gardening Association’s 2019 National Gardening Survey, consumers spent $52 billion on their lawn and gardens in 2018. For many, gardening is about self-reliance, health, and... Read More...
We do a lot for our pets. From daily walks to nutritional food, we give our fuzzy friends everything they need to live happy, healthy lives. In many ways, pet products are held to the same standards as the goods... Read More...
As much as we’ve discussed millennials as a target market in recent years, the generation following them is quickly bringing about even more opportunities for brands, especially when it comes to sustainability in product packaging. We’re talking, of course, about... Read More...
Sustainability: we’ve been talking about it more and more as consumers and brands alike are making it a priority. In fact, recent FPA research shows that 86% of consumers and 84% of brand owners value sustainability in general. The same study... Read More...
