We do a lot for our pets. From daily walks to nutritional food, we give our fuzzy friends everything they need to live happy, healthy lives. In many ways, pet products are held to the same standards as the goods... Read More...
As much as we’ve discussed millennials as a target market in recent years, the generation following them is quickly bringing about even more opportunities for brands, especially when it comes to sustainability in product packaging. We’re talking, of course, about... Read More...
Sustainability: we’ve been talking about it more and more as consumers and brands alike are making it a priority. In fact, recent FPA research shows that 86% of consumers and 84% of brand owners value sustainability in general. The same study... Read More...
Spring cleaning has been cast in a new light. As thousands of American families adjust to the new normal of higher health standards, we have been challenged to improve and adopt more routine cleaning behaviors to stay safe and protect... Read More...
As brands faced increased consumer demand for functional and sustainable packaging, 2019 saw several exciting innovations in the industry: flat bottom pouches hitting the shelves, advancements in printing and digital capabilities, and a fully-recyclable flexible pouch. These and other advancements give brands more opportunities than... Read More...
According to the National Resources Defense Council (NRDC), approximately $165 billion worth of food gets tossed each year due to passing expiration dates and loss of freshness. By 2030, Boston Consulting Group estimates that annual food loss and waste will... Read More...
Supply chain sustainability is among the most-discussed business topics of the year. Just look at any of the many supply chain trends reports for evidence of that. One of the areas presenting the largest opportunities to make an impact on... Read More...
Nearly two thirds of people surveyed in a 2018 Harris Poll for the National Grocer’s Association (NGA) said they expect the grocery shopping experience to support a healthier lifestyle. It’s clear that certain consumers are taking charge of their health... Read More...
Of the various packaging predictions and trends identified for 2019, sustainable packaging is a major topic of conversation. More than ever, shoppers are seeking out brands that showcase recyclability, offer reusable packages, and provide product packaging that is both functional... Read More...
2018 taught marketers and brands a lot about what consumers care about. As they shared their opinions on the internet and noted their preferences in consumer studies, researchers and marketers alike were able to formulate predictions for the upcoming year.... Read More...
