Kirkland Detergent Packaging: 2024 WORLDSTAR WINNER

The Fresh-Lock team helped transform a well-known product's packaging from a rigid tub to a fully recyclable child-resistant flexible pouch. With enhanced convenience for the consumer and sustainability benefits, the packaging speaks for itself.

In collaboration with partners throughout the flexible packaging industry, Kirkland Signature® Ultra Clean Premium Laundry Detergent Pacs now feature:

  • A more sustainable package that reduces carbon footprint and cost, while being fully recyclable and maintaining child-resistant reclosability
  • A new outlook for Costco and other brands to use this pouch solution for other product offerings
  • Learn more about the award
kirkland ultraclean detergent

CASE STUDY: Kirkland Signature® Ultra Clean Premium Laundry Detergent Pacs

kirkland detergent original packaging

Project Objective & Goals: Create Value for Consumers

  • Develop a more sustainable package
  • Reduce production costs
  • Provide a better merchandizing solution maintaining current units per FT2
  • To market in less than a year
puzzle lightbulb icon

Project Challenges

  • Early 2021 COVID-19 restrictions
  • An aggressive timeline
  • First 152-count pouch
  • Material delays
  • Child-resistant testing

Solving Challenges Through Collaboration

Challenges surrounding the project were identified and addressed quickly through regular, open communication and collaborative problem-solving.

cogwheel describing challenges solved through collaboration
final packaging display

Project Success

  • Expanded rollout of the new pouch began April 2022
  • Positive consumer response to the new pouch
  • Costco store operations team preferred new solution
  • Sales of the pouch exceeded expectations
  • Costco is looking to use this pouch solution for other product offerings

Project Sustainability Benefits

carbon footprint reduction less plastic icon resin saved icon fuel saved icon

Watch More Stories of Noteworthy Collaborations in the Packaging Industry

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Thank you for the amazing teamwork

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