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Unwrapping Convenience with Flexible Packaging for Snack Foods
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E-Commerce continues to grow yet many primary packages are not designed to withstand the 4x more touchpoints than the traditional brick and mortar supply chains adding to consumer frustration of damaged products. The light weight and flexibility of pouches help reduce damage, the need for added tertiary packaging and has other sustainable benefits compared to many rigid packages. Including a reclosable feature on flexible packaging adds consumer convenience and helps maintain product freshness, and protection from moisture and other contaminants use after use making it a win, win for e-commerce.
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