An Award-Winning Package Offering Enhanced Sustainability, Safety, and Convenience


Kirkland Detergent Packaging: 2024 WORLDSTAR WINNER

In a collaborative effort with the Fresh-Lock team and suppliers throughout the flexible packaging industry, a well-known product’s packaging was revolutionized from a traditional rigid tub to a fully recyclable, child-resistant flexible pouch. This transformation not only enhanced consumer convenience but also delivered significant sustainability benefits. The innovative packaging solution exemplifies how thoughtful design can meet modern demands for both functionality and environmental responsibility.

Kirkland Signature® Ultra Clean Premium Laundry Detergent Pacs now feature:

  • A more sustainable package that reduces carbon footprint and cost, while being fully recyclable and maintaining child-resistant reclosability
  • A new outlook for Costco and other brands to use this pouch solution for other product offerings
  • Learn more about the award
kirkland ultraclean detergent

Kirkland Signature® Ultra Clean Premium Laundry Detergent Pacs

kirkland detergent original packaging

Project Objective & Goals: Create Value for Consumers

  • Develop a more sustainable package
  • Reduce production costs
  • Provide a better merchandizing solution maintaining current units per FT2
  • To market in less than a year
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Project Challenges

  • Early 2021 COVID-19 restrictions
  • An aggressive timeline
  • First 152-count pouch
  • Material delays
  • Child-resistant testing

Solving Challenges Through Collaboration

Challenges surrounding the project were identified and addressed quickly through regular, open communication and collaborative problem-solving.

cogwheel describing challenges solved through collaboration
final packaging display

Project Success

  • Expanded rollout of the new pouch began April 2022
  • Positive consumer response to the new pouch
  • Costco store operations team preferred new solution
  • Sales of the pouch exceeded expectations
  • Costco is looking to use this pouch solution for other product offerings
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Project Sustainability Benefits

carbon footprint reduction less plastic icon resin saved icon fuel saved icon
MORE INSIGHTS

Thank you for the amazing teamwork

Want to Collaborate on the Next Award Winning Package? Contact Us Today.