Pet Food Packaging

Lead The Pack

Pet Food Packaging Pawsibilities that Align with Today’s Consumer Preferences

The pet food industry is not immune to the preferences and purchasing habits of today’s consumers. Discover the changes impacting the pet industry and discover what they mean for your brand’s packaging.

Where Consumers Are Shopping for Pet Products

Pet Food Packaging

What
Pet Owners
Care About

02

Healthy Options

I care about the nutritional value of my pet’s food; sometimes that means purchasing premium options that are easier to find online.

41%

of owners surveyed agreed that improving their pet’s health is a top priority.
-Mintel

63%

of millennial pet owners find expertise is lacking in the big-box pet stores, grocery stores, and mass retailers. Naturally, turning to the internet for more comprehensive information.
-Zulily, “The Millennialization of the Pet Industry”

Consider an omnichannel packaging strategy to ensure your reclosable package can survive the rigorous e-commerce supply chain and brick-and-mortar.

Puppy Pet Food

Packaging that protects the products and locks in the freshness is critical. Educate with on-pack messaging.

01

Pet Food Safety

My pet’s food must be safe and fresh.

60%

of pet parents are concerned about the safety of pet food.
-Packaged Facts

75%

of millennial dog owners agree that fear of pet food contamination or product safety is a key consideration in the foods they buy, compared to 66% of their older counterparts.
-Packaged Facts, “Millennials as Pet Market Consumers”

03

Elevated Convenience

I expect my pet food packaging to be easy to open, close, and store.

OVER 66%

of pet owners travel with their pets, making convenience critical.
-National Pet Owners Survey

Consumers want more convenience features, but sustainability issues such as recyclability and packaging reduction are also top of mind.
– Packaged Facts Survey of Pet Owners

60%

of consumers have purchased a product again because of the packaging’s functionality.
-Packaging Matters Consumer Insights Study West Rock

Packaging should be easy to open and reclose, and portable packages should provide added security that the package contents won’t spill.

Pet Food Packaging

What
Pet Owners
Care About

Packaging that protects the products and locks in the freshness is critical. Educate with on-pack messaging.

01

Pet Food Safety

My pet’s food must be safe and fresh.

60%

of pet parents are concerned about the safety of pet food.
-Packaged Facts

75%

of millennial dog owners agree that fear of pet food contamination or product safety is a key consideration in the foods they buy, compared to 66% of their older counterparts.
-Packaged Facts, “Millennials as Pet Market Consumers”

02

Healthy Options

I care about the nutritional value of my pet’s food; sometimes that means purchasing premium options that are easier to find online.

41%

of owners surveyed agreed that improving their pet’s health is a top priority.
-Mintel

63%

of millennial pet owners find expertise is lacking in the big-box pet stores, grocery stores, and mass retailers. Naturally, turning to the internet for more comprehensive information.
-Zulily, “The Millennialization of the Pet Industry”

Consider an omnichannel packaging strategy to ensure your reclosable package can survive the rigorous e-commerce supply chain and brick-and-mortar.

03

Elevated Convenience

I expect my pet food packaging to be easy to open, close, and store.

OVER 66%

of pet owners travel with their pets, making convenience critical.
-National Pet Owners Survey

Consumers want more convenience features, but sustainability issues such as recyclability and packaging reduction are also top of mind.
– Packaged Facts Survey of Pet Owners

60%

of consumers have purchased a product again because of the packaging’s functionality.
-Packaging Matters Consumer Insights Study West Rock

Packaging should be easy to open and reclose, and portable packages should provide added security that the package contents won’t spill.

Puppy Pet Food

Closures that Seal the Deal

Small Standup Pouch
for Treats or Wet Food

  • Reduced scale slider for small pouches
  • A smaller pouch combined with a smaller closure supports source reduction

Fresh-Lock® mini Slider

Medium-Sized Pouch
for Dry or Wet Food

  • Audible and tactile sensory feedback cues consumers that package is fully closed
  • Keeps air from transferring through the slider, promoting a longer shelf life than an opened bag

Fresh-Lock® Click N’ Lock® Zipper

Large-Sized Pouch
for Food

  • Withstands weight of larger flexible standup products used in e-commerce
  • Easy to scoop product out and store
  • Comes in multiple colors to match branding

Slide-Rite® S-Slider

Unleash Your Brand’s Potential

Pet care industry sales are expected to grow to

$202.6B

by 2025

*Grand View Research

If your reclosable flexible packaging doesn’t align with the industry trends, contact the team at Fresh-Lock®.

Connect with us to get started.