How Does Packaging Affect Dried Soup Performance?

As busy lifestyles continue to shape consumer habits, the dried-soup market remains strong—fueled by demand for quick, satisfying meals that can be enjoyed at home, in the office, or at school. Whether workers are grabbing lunch in a breakroom or students are refueling between classes, dried soups offer the comfort of a warm, just-prepared meal without the prep time. But delivering that positive and convenient experience starts with the right packaging for dried soup products. From the shelf to the microwave, today’s soup pouch packaging should help preserve flavor, enable convenience, and meet expectations for portability and sustainability.

Dried soup may bring to mind fond memories of single-serving packets and college dormitories. However, today’s premier dried soup mixes, which feature rich broths and dehydrated or freeze-dried vegetables, are often sold in larger quantities. When dried soup products are sold in a larger pouch size with multiple servings, reclosable flexible packaging is a must. Reclosability helps preserve the soup’s flavor, keeping it as fresh and bold as it’s supposed to be, while also helping to prevent it from spilling in the pantry or as it’s handled or transported.

The Dried Soup Market: Soup-er Opportunities for Packaging Soup

A number of factors are converging to present promising opportunities for the dried soup market. First, according to Mondelēz International’s State of Snacking: Future Trends report, 65% of consumers consider the ease of preparation an important factor when choosing food and beverage products.  

Second, according to Future Market Insights, the demand for dried soups is expected to achieve a compound annual growth rate of 8.1% by 2035. In response, many dried soup brands are making soups that only need slight prep—such as instant heat-and-eat pouches—as well as multipurpose soup powders that can be used as broths, meal bases, or seasoning blends, allowing for greater versatility in the preparation of meals.

With steady growth in the dried soup market, brands are looking for ways to stand out in a category defined by convenience. As more consumers—especially young shoppers—seek quick, satisfying meals, dried soups will continue to gain popularity. But in a crowded aisle, product quality alone isn't’ enough. Innovative soup packaging can help attract attention and build brand loyalty.

Modern soup pouch packaging that offer reclosable features, portability, and sustainability benefits speak directly to consumer expectations. By investing in functional, forward-thinking soup packaging, brands can better connect with today’s busy consumers—and keep pace with an evolving dried soup market. 

Sustainable Packages for Health-Conscious Customers (and Producers)

If your dried soup promotes its nutritional value, consider the emerging connection between consumers who prize a healthy body as they do a healthy planet.

The Fresh-Lock^® brand is an industry leader in innovative, sustainable closures for flexible packaging. Offering your customers the eco-incentive of recyclable or compostable packaging can resonate with their values and help your dried soup product stand out in a crowded marketplace. Our sustainable options help you and your customers contribute to a greener planet—without sacrificing any of the convenience and performance of Fresh-Lock^® reclosability.

Particle Resistant Closures for Dried Soup: Closed for the Season

The reclosability of dried soup in a flexible package needs a high-quality zipper or slider to contain even the smallest particles of soup seasoning. As more powdered and granular products move from rigid containers to flexible pouches, the Fresh-Lock team has developed Particle Resistant Closures designed to reliably keep those products protected after use. Now available with recyclable bio-based options, these zippers feature anti-clogging locks for consistent and easy reclosability. Since our recyclable bio-based closure originates from a plant that absorbs carbon from the atmosphere during growth, its origins contribute to carbon negativity in nature.

For brands in the dried soup market that prefer the luxury of a slider, our particle-resistant slider plows particles out of the track enabling smooth, clean closure performance, boosting consumers’ confidence in the package, and assuring them that their dried soup will stay fresh and won’t spill.

Dried Soup Packaging Solutions

The dried soup market is heating up. Help your product stand out with convenient, innovative, and sustainable closure options for your flexible pouches. Don’t let poor packaging water down your product! Contact the Fresh-Lock team to discover the best packaging closure solutions for your dried soup.

This blog was originally published on 4/19/2022 but updated and republished on 1/14/2026.