Brands are constantly challenged with finding new ways to stand out against competitors. To attract shoppers, brands commonly use verbal communication and visual tactics such as unique colors and graphics. When graphical elements and visual tactics are paired with senses... Read More...
The retail environment is rapidly shifting and becoming more and more fragmented. Instead of shopping at traditional grocery stores, people are finding new avenues to shop deals, buy in bulk, and shop more efficiently. As retail transforms, one particular packaging... Read More...
Healthy consumer lifestyle trends are revitalizing the frozen food aisles. As time-stretched and health-conscious consumers request convenient alternatives, they’re turning to healthy frozen produce. An article from Food Industry Executive shared that consumers of all ages are walking the extra... Read More...
Over the past few months, a handful of trend reports have been shared: from Mintel’s 2018 Global Trends to Packaging Strategies 2018 Outlook, as well as conferences like the Global Pouch Forum, and data from the Flexible Packaging Association. The... Read More...
The facts are astonishing: the annual amount of food waste in the U.S. equates to 36 million tons, which is worth $162 billion. On average, the typical American family throws away 40 percent of fresh meat, 51 percent of dairy... Read More...
Preconceived notions of snacking tend to center around sweet and salty treats such as chips and chocolate. Over the last several years, however, there’s been an adjustment in consumer habits and preferences that lends itself to a different type of... Read More...
Not long ago, “marijuana packaging” meant little plastic baggies and mason jars filled with an illegal drug. However, much has changed in a very short time. Public opinion is swaying, and support is at an all-time high (no pun intended).... Read More...
Industries across the board are taking advantage of the benefits and efficiencies flexible packaging has to offer – and, the numbers speak for themselves. Brand owners who have switched to flexible packaging in the last five years lowered production costs... Read More...
With each new year comes trends and predictions that experts foresee will influence consumers. We’ve done the heavy lifting for you by reviewing 2018’s top calculations, and sifting through them to show you how you can capitalize on packaging trends... Read More...
Over the past few years, we’ve been watching a new market emerge in the United States. Legal marijuana products are expected to grow as public opinion changes and more states roll out legalization plans. Cannabis companies present noteworthy opportunities for... Read More...
