What was once a novelty has now become a consumer expectation. More industries than ever are looking to attract consumers through the use of standup pouches and other flexible packaging. This includes snack food companies, who most recently began featuring popular products in flexible pouches for increased freshness, convenience, and brand awareness.
Here are four reasons why standup pouches are a great fit for snack foods.
1. Increased Freshness
With 40-50% of foods produced annually in the U.S. being thrown away by consumers due to lack of freshness and fast approaching expiration dates, increasing shelf life for dry snack products has never been more important. Standup pouches can help address this issue.
High-barrier materials and resealable zipper closures used on standup pouches offer consumers defense against punctures, moisture, and odor, which helps keep food fresher for longer and lets your buyers enjoy more of the food they purchase.
2. User-Friendly and Convenient
Another advantage of using standup, flexible pouches for snack foods is the minimal space needed to store products in cupboards and on shelves. Taking up less space than boxed goods, standup pouches help people stay organized at home and on the go.
Consumers, especially those with active families, may benefit from snacks that come in standup pouches for convenient storage, transportation, and consumption at the office, on the road, and anywhere in between. With user-friendly features like resealability, snack food companies can ensure consumers have an easy, frustration-free time accessing their favorite snacks wherever they go.
3. Reseal and Reuse
A primary benefit of featuring your snack products in standup pouches is the decrease in the need for recloseable bags and additional storage items. When used with resealable closure systems like zippers and sliders, your snack’s packaging can be contained in its original packaging even after consumers have opened it.
It also helps reduce waste as the snack’s packaging can be reused for smaller portions. Many snack products like chips and cookies come in cardboard boxes with plastic liners that enclose the product, which doubles the amount of waste consumers have when opening products.
4. Better Brand Awareness
While the taste, appearance, or smell of your snack product helps build brand loyalty, the first thing consumers notice about your product is the package it comes in. In a recent report from the Association for Packaging and Processing Technologies, the U.S. food packaging market is expected to grow by 2.9 percent CAGR through 2022, with snack foods expected to outperform with more than 3 percent growth. Therefore, standing out is more important than ever for companies looking to entice consumers more than their competitors.
Standup pouches for snack products help drive brand recognition on store shelves. High-end film finishes and labels, and more room for high-resolution graphics and text help increase consumer appeal and make products stand out against competition on shelf.
Boost Buyer Satisfaction with Resealable Options for Flexible Packaging
Incorporating a closure system in your standup pouches can create even more advantages for consumers choosing your snack products. That includes the innovative, easy-to-close sliders and zippers we create at Fresh-Lock Slider Zipper.
Our zippers and sliders add value, convenience, and freshness to products in a multitude of markets. We work with you to find the right closure solution, which sets your brand apart from the rest.
Are you ready to take your brand to the next level? Contact us today to learn more about our closures for flexible packaging.