As much as we’ve discussed millennials as a target market in recent years, the generation following them is quickly bringing about even more opportunities for brands, especially when it comes to sustainability in product packaging. We’re talking, of course, about... Read More...
As brands faced increased consumer demand for functional and sustainable packaging, 2019 saw several exciting innovations in the industry: flat bottom pouches hitting the shelves, advancements in printing and digital capabilities, and a fully-recyclable flexible pouch. These and other advancements give brands more opportunities than... Read More...
As the growth of e-commerce continues, leaving traditional retail in flux, major players in the healthcare market are eyeing opportunities to up the ante with online shoppers. While verticals such as grocery, fashion, and personal care products seem to get... Read More...
Everyone wants to reach millennials, but that sometimes seems easier said than done. While many in their 20s and 30s suffered financial setbacks during the Great Recession, and they may be slower than previous generations to get married, buy homes,... Read More...
Discussions about consumer trends and behavior tend to focus on two groups: millennials and baby boomers. It’s no surprise as to why. Millennials and baby boomers are the two largest groups of consumers nationally. But, focusing so heavily on those... Read More...
Fido and Whiskers are members of the family, and as pet owners look for more ways to engage with their pets, show affection, and promote healthy lifestyles, the desire to conveniently purchase premium products is growing. According to Nielsen, pet... Read More...
Nearly two thirds of people surveyed in a 2018 Harris Poll for the National Grocer’s Association (NGA) said they expect the grocery shopping experience to support a healthier lifestyle. It’s clear that certain consumers are taking charge of their health... Read More...
While younger generations of consumers tend to steal the spotlight and grab headlines, baby boomers remain the biggest spenders in the U.S. economy. It is crucial that brands keep the needs, lifestyles, and preferences of these shoppers in mind for... Read More...
Of the various packaging predictions and trends identified for 2019, sustainable packaging is a major topic of conversation. More than ever, shoppers are seeking out brands that showcase recyclability, offer reusable packages, and provide product packaging that is both functional... Read More...
2018 taught marketers and brands a lot about what consumers care about. As they shared their opinions on the internet and noted their preferences in consumer studies, researchers and marketers alike were able to formulate predictions for the upcoming year.... Read More...
