Everyone wants to reach millennials, but that sometimes seems easier said than done. While many in their 20s and 30s suffered financial setbacks during the Great Recession, and they may be slower than previous generations to get married, buy homes,... Read More...
Discussions about consumer trends and behavior tend to focus on two groups: millennials and baby boomers. It’s no surprise as to why. Millennials and baby boomers are the two largest groups of consumers nationally. But, focusing so heavily on those... Read More...
Fido and Whiskers are members of the family, and as pet owners look for more ways to engage with their pets, show affection, and promote healthy lifestyles, the desire to conveniently purchase premium products is growing. According to Nielsen, pet... Read More...
Nearly two thirds of people surveyed in a 2018 Harris Poll for the National Grocer’s Association (NGA) said they expect the grocery shopping experience to support a healthier lifestyle. It’s clear that certain consumers are taking charge of their health... Read More...
While younger generations of consumers tend to steal the spotlight and grab headlines, baby boomers remain the biggest spenders in the U.S. economy. It is crucial that brands keep the needs, lifestyles, and preferences of these shoppers in mind for... Read More...
Of the various packaging predictions and trends identified for 2019, sustainable packaging is a major topic of conversation. More than ever, shoppers are seeking out brands that showcase recyclability, offer reusable packages, and provide product packaging that is both functional... Read More...
2018 taught marketers and brands a lot about what consumers care about. As they shared their opinions on the internet and noted their preferences in consumer studies, researchers and marketers alike were able to formulate predictions for the upcoming year.... Read More...
Join us at PACK EXPO as we share common zipper sealing and spool handling challenges – and how to solve them!
It feels like each day another consumer converts to an online shopping advocate. In five to seven years, it’s expected that 70 percent of consumers will be regularly grocery shopping online (FMI, Nielsen). What’s interesting is that age and generation... Read More...
PACK EXPO is one of the leading packaging trade shows and a great place to discover new innovations, learn about trends and solutions, and network with other industry peers. Every year thousands of packaging leaders, marketers, and engineers come together... Read More...
