2020 brought its fair share of challenges for every industry, and packaging was no exception. As the year kicked off, brands were continuing the conversation on sustainability and how to achieve their goals in the midst of consumer perceptions on... Read More...
3 Benefits of Reclosable Pouches for Hamster, Guinea Pig, Bird Food, and More Along with advancements in packaging technology, changing consumer preferences have driven many pet food brands to adopt new packaging formats and design. Several brands have moved to... Read More...
Flexible packaging is evolving every day to meet the growing demand for functional, sustainable packaging. According to a recent study by ReportLinker, the flexible packaging market is poised to grow by $52.22 billion between 2020 and 2024. As more companies... Read More...
In 2024, the worldwide market for swimming pool chemicals is expected to reach $1.16 billion—up from $1.06 billion in 2019. In this fast-growing market, how can you make sure to stand out from the sea of other brands in the... Read More...
The U.S. has experienced a rise in gardening in recent years. According to the National Gardening Association’s 2019 National Gardening Survey, consumers spent $52 billion on their lawn and gardens in 2018. For many, gardening is about self-reliance, health, and... Read More...
As much as we’ve discussed millennials as a target market in recent years, the generation following them is quickly bringing about even more opportunities for brands, especially when it comes to sustainability in product packaging. We’re talking, of course, about... Read More...
As brands faced increased consumer demand for functional and sustainable packaging, 2019 saw several exciting innovations in the industry: flat bottom pouches hitting the shelves, advancements in printing and digital capabilities, and a fully-recyclable flexible pouch. These and other advancements give brands more opportunities than... Read More...
As the growth of e-commerce continues, leaving traditional retail in flux, major players in the healthcare market are eyeing opportunities to up the ante with online shoppers. While verticals such as grocery, fashion, and personal care products seem to get... Read More...
Everyone wants to reach millennials, but that sometimes seems easier said than done. While many in their 20s and 30s suffered financial setbacks during the Great Recession, and they may be slower than previous generations to get married, buy homes,... Read More...
Discussions about consumer trends and behavior tend to focus on two groups: millennials and baby boomers. It’s no surprise as to why. Millennials and baby boomers are the two largest groups of consumers nationally. But, focusing so heavily on those... Read More...
