As much as we’ve discussed millennials as a target market in recent years, the generation following them is quickly bringing about even more opportunities for brands, especially when it comes to sustainability in product packaging. We’re talking, of course, about... Read More...
Sustainability: we’ve been talking about it more and more as consumers and brands alike are making it a priority. In fact, recent FPA research shows that 86% of consumers and 84% of brand owners value sustainability in general. The same study... Read More...
Supply chain sustainability is among the most-discussed business topics of the year. Just look at any of the many supply chain trends reports for evidence of that. One of the areas presenting the largest opportunities to make an impact on... Read More...
The flexible packaging industry is tackling sustainability issues head-on, and leaders are working together to make recyclable pouches a reality in support of a more circular economy. According to the FPA, Flexible packaging already comes with some impressive sustainability benefits... Read More...
Of the various packaging predictions and trends identified for 2019, sustainable packaging is a major topic of conversation. More than ever, shoppers are seeking out brands that showcase recyclability, offer reusable packages, and provide product packaging that is both functional... Read More...
2018 taught marketers and brands a lot about what consumers care about. As they shared their opinions on the internet and noted their preferences in consumer studies, researchers and marketers alike were able to formulate predictions for the upcoming year.... Read More...
