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baby boomers with consumer packaged goods

Packaging Considerations for Baby Boomer Consumers

03/19/2019

While younger generations of consumers tend to steal the spotlight and grab headlines, baby boomers remain the biggest spenders in the U.S. economy. It is crucial that brands keep the needs, lifestyles, and preferences of these shoppers in mind for... Read More...

sustainability in packaging

Packaging for the Sustainably Minded Consumer

03/7/2019

Of the various packaging predictions and trends identified for 2019, sustainable packaging is a major topic of conversation. More than ever, shoppers are seeking out brands that showcase recyclability, offer reusable packages, and provide product packaging that is both functional... Read More...

packaging trends for 2019 graphic

2019 Flexible Packaging Predictions & Emerging Trends

03/1/2019

2018 taught marketers and brands a lot about what consumers care about. As they shared their opinions on the internet and noted their preferences in consumer studies, researchers and marketers alike were able to formulate predictions for the upcoming year.... Read More...