Fresh-Lock at IPPE will help food brands stand out
Flexible, resealable pouches offer convenience, sustainability to packagers
APPLETON, Wis. – Fresh-Lock® closures, a leading brand in reclosable packaging technology, will bring fresh ideas for food packaging and resealable pouches to the 2022 International Production and Processing Expo (Booth BC9709). The Fresh-Lock team will highlight the consumer appeal of its popular Double Zipper, Soft Seal and Ribbed Zipper solutions with visitors on Jan. 25 - 27, 2022 at the Georgia World Congress Center, Atlanta.
“It only takes 2.6 seconds for a consumer to make a purchasing decision between two different product options,” says Gianni Holzem, Fresh-Lock® commercial sales director at Reynolds Consumer Products. “To win those quick decisions by consumers and stand out amid competing food options, brands and packagers need to consider more than the food or beverage product. They need to create a better consumer experience through attractive, value-added packaging.”
For example, flexible, resealable meat packaging offers extra features that appeal to consumers. “Whether the meat is frozen, deli, or processed, the right film material and compatible closure will help maintain quality,” Holzem said. “Flexible packaging with a high-quality seal or zipper closure can provide a strong moisture and oxygen barrier, delivering that just-opened quality while the product is consumed in multiple servings.”
Experts from the Fresh-Lock team will be at the IPPE Expo to discuss reclosable options for flexible packaging with attendees including recyclable, compostable and child-resistant closure solutions for food, beverage and other CPG industries. The Fresh-Lock team will be featuring three closures at the IPPE Expo:
- Zipper Top Closure is popular with flash frozen poultry, the zipper is produced with a wider web of film which forms the top of the package. Zipper Top works well with special form, fill and seal formats and is produced with a lower carbon footprint than comparable versions.
- Pre-Zip Closures are pre-applied zippers which allow packagers to process zippered film into pouches without the need of special equipment or machine modifications. Pre-zip closures provide front panel access and are popular with bakery, snack, and frozen food applications, and vertical form, form, fill and seal operations.
- Mini Slider capitalizes on source reduction of materials without sacrificing the consumer experience. Mini makes a great choice for adding a premium feature to your package.
Strong sales of consumer packaged goods (CPG) in recent years reflect consumers’ preference for wholesome, fresh foods served at home. Sales of meat rose 34.6% during the COVID-19 pandemic and 19.2 percent the prior year, according to Supermarket News, suggesting that the home cooking trend endures while in-person work resumes.
For additional information about sustainable solutions and initiatives currently available, visit the Fresh-Lock® website or contact 920-738-1747.
The Fresh-Lock® brand is the market leader in press-to-close zipper and track & slider reclosable solutions for flexible packaging. Fresh-Lock® products are designed and produced by Presto Products, a business of Reynolds Consumer Products.
For more information, contact:
Director of PR, Element
Phone: (920) 983-9700