Fresh-Lock® Closures Team Spotlight Sustainable Solutions at PACK EXPO Las Vegas
New Fresh-Lock® 8000 series to be unveiled at PACK EXPO is inspired by consumer trends and a sustainable supply chain.
APPLETON, Wis. – Fresh-Lock® closures, a leading brand in reclosable packaging technology, will spotlight sustainability at PACK EXPO Las Vegas 2019 (Booth C-1444), Sept. 23-25 at the Las Vegas Convention Center with the premiere of the 8000 Series and the return of the “Freshville” experience on the tradeshow floor.
“Sustainability is more than a fad. It is a consumer demand that brands need to not only recognize but also implement,” said Brad Hansen, president of Presto Specialty Products, a business unit of Reynolds Consumer Products. “This year at PACK EXPO Las Vegas, we will present the multiple facets of sustainability – from new products and consumer trends to messaging strategies.”
Making its PACK EXPO debut, the Fresh-Lock® 8000 series was developed to provide brands with a line of sustainable closures for flexible packaging. The line features long-time benefits of Fresh-Lock® closures, including ability to maintain freshness, reduce food waste, and provide added convenience for consumers, while also supporting a circular economy through more sustainable solution for CPGs.
In addition to the 8000 Series, the Fresh-Lock® PACK EXPO booth will feature “Freshville,” a fictional town designed to highlight unique consumer trends influencing the future of packaging. The persona “Sustainable Stacy” will take center stage in 2019 alongside new and returning faces from the 2018 show. These personas not only highlight consumer wants and needs but also the packaging solutions the Fresh-Lock® brand offers, such as the Click ‘N Lock™ sensory zipper, Fresh-Lock® particle plow slider and Child-Guard® child-resistant slider.
On Tuesday, Sept. 24, at 1 p.m. on Innovation Stage 2, Chuck Ditter, North American Sales Manager for Fresh-Lock® closures and Thomas Morsheimer, Business Development Manager for Fresh-Lock® closures will present “Pushing Sustainability Beyond a Buzzword: Packaging that Drives Consumer Action.” The presentation will discuss the role of packaging in educating consumers on brands’ sustainable offerings.